THE MARGARITA, a wonderful cocktail

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cover new england

This is an extract of the article, with small photos. You will find the complete article with full-sized photos in my e-book View America: South West

In the travel series View America, South West covers Arkansas, Louisiana, Oklahoma, and Texas. It is not a traditional travelogue, but a non-commercial and more or less objective chronicle of an in-depth exploration of these states. Each state is described with its own brief historical background and its main sights, tourist attractions and points of interest.

My book does not describe lodgings, restaurants or entertainment, except where these may interact with the narrative. It is illustrated with more than 100 full-sized photos.

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The Margarita

El Paso claims to be the birthplace of the Margarita. Every local bartender will tell you that the Margarita was invented in El Paso or Juarez.

a MargaritaThere are of course hundreds of stories about the origin of the Margarita, but the most likely (and the nicest...) comes from People's Magazine and Texas Monthly.

In 1942 there was a night bar in Juarez, named Tommy's Place. A female customer ordered a Magnolia, but bartender "Pancho" Francisco Morales didn't quite remember the correct ingredients, except for lime juice and Cointreau. He gambled on Tequila, hoping that the customer wouldn't taste the difference.

Of course, she did... But she said that although it wasn't a Magnolia, it tasted very good. However, Pancho was quick on the draw, apologized and said that he had misunderstood her. He thought she had ordered a Margarita...

Later Morales moved to El Paso, and in the 1960's his Margarita creation became world famous. So if you believe this story, the Margarita was invented by accident, and so was its name.


Video : make your own Margarita

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